Brighid Riordan is chief executive officer (CEO) of Nsight and its subsidiaries including Cellcom, the sixth-largest wireless carrier in the United States.

Over her 23 years with the company, Brighid has developed a passion for the brands, people, technology and stories embodied by the family of companies she works for and is motivated by the good they infuse into local communities. In her position prior to becoming CEO, she focused on leveraging Nsight’s history of innovation to create new revenue streams for the company based on the company’s core competencies; excellence in facilities-based and wireless technology, creating regional-specific solutions for businesses and consumers and providing extraordinary customer care.

Brighid is vice president of the Cellcom Green Bay Marathon after serving on the board over the past 20 years and as president for ten of those years. She is a Green Bay Area Chamber of Commerce board member and was elected to the executive committee in 2020. She serves on the board of directors for the Greater Green Bay Foundation, Camp Tekakwitha and serves on Associated Bank’s advisory board. Brighid earned her MBA from St. Norbert College in May 2020.

Rick Brooks serves as Nsight's chief technical officer. In this role Rick is charged with the design and engineering of Nsight's network, as well as overseeing construction, field operations, tower operations and the company's network management center. 

Rick joined the Nsight family of companies in 2009 as a senior network transmission engineer and was promoted to network transmission manager in 2010 and senior network transmission manager in 2013. He became director of transport and routed networks in 2014, assuming responsibility of the engineering aspects of the network. In 2019 Rick was promoted to senior director of engineering, overseeing RF engineering, network transport and network engineering. In this role, Rick's teams focused building a network with virtually unlimited capacity and maximizing network performance to meet the growing data needs of our customers and preparing our network for 5G. 

Rick graduated from Milwaukee School of Engineering with a B.S. degree in electrical engineering and has been in the telecom industry since 2000. 

Mark is strategic projects officer and director. Mark is a certified public accountant and graduate of St. Norbert College and Northeast Wisconsin Technical College (NWTC). He has been with the company for more than 35 years, most recently serving as CEO from 2018-2021.

Mark is currently secretary and treasurer for the Associated Carrier Group (ACG) and chairman of the board of directors for the Competitive Carrier Association (CCA). He was the recipient of the NWTC Distinguished Alumni Award in 2016. Mark has held various roles in numerous organizations, including serving on the board of directors for the Civic Symphony of Green Bay and Greater Green Bay YMCA, member of the St. Willebrord Parish finance council, president of the Packerland Chapter of the Institute of Management Accountants, president of the Tri-County Optimist Club and chairperson of the WSTA Accounting Committee. He is a member of the Greater Green Bay Chamber's CFO Roundtable and Financial Executives International (FEI) - Northeastern Wisconsin. Mark is also a graduate of the Leadership Green Bay program. 

As chief human resources officer, Susan advises the officer group on strategic human resources initiatives and has helped move the company forward to better align it with the dramatic growth it has experienced. She oversees a wide variety of areas, including compensation and benefits, training, staffing, employee relations, safety, green initiatives and recruiting for the corporation.

During her nearly two-decade career in human resources, Susan gained experience at Georgia Pacific, KI and Greatland Corporation. She began her tenure with Nsight in 2005.

Susan attended Bethel University and graduated from the UW-Green Bay with a Bachelor's degree in developmental psychology with a minor in business, emphasis in human relations. 

Ron Van Nuland is Nsight’s chief financial officer (CFO) and treasurer. He joined the company as director of accounting in 2006 and is a certified public accountant. Ron obtained his BBA from UW-Whitewater. Prior to working at Nsight, Ron served as controller for Norlight Telecommunications and as senior auditor for Ernst & Young.

Ron is a member of Wisconsin Institute of CPAs (WICPA) and Financial Executives International (FEI). He serves as treasurer of the Associated Carrier Group (ACG). 

As vice president of strategic technology, Bob is responsible for managing the operational aspects of IT Services, including overseeing and developing the highly technical staff. In addition, he focuses on new projects and corporate growth initiatives.

Prior to re-joining Nsight in 2009, Bob served as CIO at ACN Europe, BV where he launched Voice-Over-IP services in 16 countries and nearly as many languages. In his original stint at Nsight, Bob was CIO and president of Nsighttel Billing, LLC where he built and led the original development team that brought Cellcom's billing system in-house. Bob currently serves on the board for Access Wisconsin. 

Bob graduated with distinction from the University of Wisconsin-Madison with degrees in Mathematics and Economics. 

Lisa Beaupied-Pum is Nsight’s customer experience officer (CXO). As CXO, Lisa is responsible for the overall customer experience and creating strategies to enhance it. This includes ensuring every touchpoint in the customer journey consistently embodies our brand promise and delivers on brand expectations. Since Nsight’s founding in 1910, delivering extraordinary customer care has been our cornerstone and Lisa’s role upholds this value and seeks to continuously elevate the customer experience. 

Lisa began her tenure at Nsight in 2013 and has held many diverse roles most recently serving as Chief of Staff leading key strategic initiatives and providing leadership to the marketing, software engineering, inventory, logistics and facilities teams. Lisa previously served as director of fixed customer operations, director of IT operations, and senior director of the NMC.

Lisa obtained a Bachelor of Science in Information Systems from Northern Michigan University and received her MBA from UW-Oshkosh.